I developed a family of characters to rebrand the Kid’s Academy program at Lifetime Fitness, a gym chain based in Minnesota. Each character represents a different activity the program has to offer including: spanish, music, Zumba, sports, karate, yoga, dance, arts & crafts, pre-gymnastics, and swimming.
Client: Life Time Fitness
Agency: 3e - A Life Time Agency
Direction: Adam Reynolds, Krae Lausch